What does Find your Gap mean? This is where we start to understand:
How does following a Business Growth coaching program benefit your business? It does this:
What are the effects of following a Business Growth program on you? They are that you:
If you don’t define your goal, you’ll end up somewhere else.
What does Do the Basics mean? This part of business growth coaching is where we identify and put in place or modify the basic requirements of a successful business.
It’s important to remember that it’s your responsibility as the business owner to get and keep more clients/customers. If you don’t do that, your business will fail.
Most business owners don’t understand the direct link between rhythmic business growth activity and the rhythmic acquisition of clients/customers.
Instead, they are reactive and wait for the work and say that “everything will work out fine”. Or they do some “spray and pray” marketing, but don’t follow up. Or they stop altogether.
So we focus on you becoming a (more) professional business person so that you:
The basic requirements for a successful business include a marketing assets audit; activating Google Business; following up clients/customers; remarketing; price reviews; getting testimonials; publishing content in social media and other places; and having arrangements that capture enquiries.
Once you have the basics, all you need to do then is monitor and refine them every so often. But getting the basics in place is often overlooked.
What does Define your Message mean? This part of business growth coaching is where we focus on how to market your business (whether it comprises a product or a service or a mixture of both). The results are that you:
Marketing and messaging doesn’t have to be “sales-y”. All that it involves is supplying information to people who are already looking to buy something.
They key point is to do this in a targeted way. Then do it again. And again. And again. That then creates a rhythm, which creates a habit, which makes marketing easier, which results in business growth.
What does Know your Numbers mean? This part of business growth coaching is where you learn how to identify, understand and know how to manipulate your management financial data: it’s Business Maths…
Most small business live from week to week / month to month / year to year and then send their data to their accountants to get their annual accounts done. But they (i.e. your accountants) only process your data – they don’t understand how their business works.
Many small businesses are OK if there is enough money in current account to pay for overheads, remuneration, tax and some contingencies.
Some small businesses have no idea of the numbers that would let those businesses flourish and profit. These are some of things that many small businesses don’t know:
There are also 12 key numbers you need to know. These are:
Whatever your business, these are important data to know. They let you know how much money you need to spend to make more profit and how effective is that to bridge your Gap.
Whether you know these data will determine whether you focus on “busy-ness” or whether you are a business person. You need to know your numbers. If you don’t know the score, you won’t know your status.